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ECMC Proposed Policy Change, posted by Steve on Mon Dec 21 09:30:22 2009
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The following was proposed as the new Underwriting Policy for ECMC:
GUIDELINES FOR UNDERWRITING
The underwriting of community access programming to defray costs is permitted on the ECMC channel provided that such underwriting does not constitute commercial exploitation of the access channel.
Guidelines:
1. An underwriter is any entity which donates products, services, funds or other support which are to be used solely for non-profit purposes related to the production of the access program to be cablecast on ECMC’s channel or other media technologies.
2. Any mention of prices is not permitted.
3. No accompanying slogan of a commercial establishment is permitted to be displayed.
4. Underwriting acknowledgements may be spoken and/or displayed with electronic graphics but are limited to twelve (12) seconds per underwriter and are permitted to be displayed prior to the opening credits, during closing credits of the program, at each thirty-minute point of any program, or at any natural break in the program closest to a ½ hour. Underwriting for the Community Bulletin Board may appear only once for each rotation of announcements, since duration of the Bulletin Board will vary with the amount of demand.”
5. The name, address, phone number, organizational logo and web address of an underwriter may be displayed during the underwriting acknowledgements.
6. Producers must submit a Production underwriting Report to ECMC Executive Director on semi-annual bases (every six months), or when production ceases. This report will list the names and addresses of all underwriters mentioned over the past six months.
7. Suggested text for underwriting announcements:
a. “This program was made possible by a grant from …”
b. “This program is being (or has been) brought to you by…”
The two points that were requested to be removed are:
Advertising of promotion of the underwriter’s services or products according to the ECMC Operating Policies, Procedures and Rules is not permitted.
Pictures of commercial establishments underwriting a program are not permitted.
Feedback can be sent to comment@ectv.com:
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Evanston Community Media Center - 1285 Hartrey Ave. - Evanston, Illinois - (847)869-2510 - comment@ectv.com
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